Audience Analysis Powerpoint

The slides I used to introduce audience analysis. Feel free to appropriate.

Audience Profile Examples

Even though we're mainly teaching audience analysis as a means of regulating the students' tone and content, I think it would be interesting to show them audience profiles that publications send out to potential advertisers.
They usually feature not only basic demographic info like age and sex but also data about their socio-economic status, marriage status, hobbies and education. These help the potential ad-buyer to see
a) if their product fits with the readers and
b) how they should word their ad to best appeal to them.

Here are some examples:
http://www.economistgroupmedia.com/research/audience-profile/demographics

http://advertising.washingtonpost.com/index.php/audience/page/audience_profiles#1